The extent to which Bangkok was hyped about the opening of Taco Bell’s first ever Southeast Asia location was clear when I arrived at MercuryVille, a mini mall in the heart of the city’s financial district. By 9 AM, over 500 diehard enthusiasts of the chain were already in line. Many of them had posted up the night before to stake out their spots ahead of the crowd trying to win free tacos for a year, hot sauce packet pillows, and taco hats from the brand’s promotional models.
Photo by the author
The disappointment came with our final dish: the new Kickin’ Chicken Tacos. I was struck by how uninspired the lone exclusive dish was. It’s not like Taco Bell doesn’t innovate in international markets. Tuli himself said that his favorite menu item is an India-only release called Crispy Potaco that replaces the tortilla with deep-fried potato, like a taco tucked inside a giant hash brown. But the Kickin’ Chicken seems like something you’d throw together if you’d forgotten to go grocery shopping—some microwaveable chicken tenders in a flour tortilla with a dollop of sweet and spicy mayo and a sprinkle of iceberg lettuce.
About 10 minutes after we’d finished eating, my new-to-Taco-Bell friend seemed to experience the cocaine-like effect that Taco Bell has, where as soon as you come down you want more.
“I think I’d come back if I’d been drinking,” she said. “I’d come back for those Kickin’ Chicken Tacos.”
The Bell has her now.
MEAL PLAN WEEK 45
MEAL PLAN WEEK 45 is here! A recipe for everyone! Cajun Butter Steak Bites, super crispy Oven Fried Chicken, Sesame Salmon and the BEST Guinness Beef stew. PLUS Ham and Potato soup, Chicken Fajita stuffed Sweet Potatoes and Shrimp Piccata. Including Banana Bread for dessert AND your BONUS Meal Prep reminder for the weekend to start…
The post MEAL PLAN WEEK 45 appeared first on Cafe Delites .