This week, vegan company The Slutty Vegan expanded to a permanent location in Atlanta to alleviate the five-hour wait times that 500 customers endure during the winter at its food truck. The Slutty Vegan truck debuted in August with a menu comprised of provocatively named vegan burgers, including The Fussy Hussy, One Night Stand, and Ménage à Trois—all made with an Impossible Burger patty. “We know it’s bigger than just burgers and fries. We are connecting the culture to something new,” owner Pinky Coles told local news station 11Alive. “For years, veganism has not been something that has been welcome in our community because we probably didn’t have the resources or the information. Most of the people who come out here are loyal supporters; they wait five hours in line to support us.” Cole encourages meat-eaters to sample her burgers in an effort to spark positive conversation around vegan food in Atlanta. In addition to the permanent restaurant (which attracted 1,200 customers on opening day), Cole will continue to operate the food truck, where she has served celebrity guests such as musician Snoop Dogg and actor Tyler Perry.